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Hot Issue: Shopper Behavior

6/28/07
Big Boxes Go for Easy Shops

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The average shopper at a Wal-Mart Supercenter spends 21 minutes in the store and, in the process of speeding through the shop, fails to find 30 percent of the items they came in to buy. It is numbers such as these that have Wal-Mart and other big-box operators looking to find ways to make it easier for consumers to shop stores and, hopefully, find all the items they want to purchase. How do you see big boxes attempting to make it easier, dare we say more convenient, to shop these stores?

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