Shops pay rent and generate income. People (a.k.a. passengers) may spend money. But if they don't, should they be teased, tempted and tantalized until they do? When London's Heathrow airport, one of the world's biggest, opens its Terminal 5 next March, it will host one of the world's largest airport shopping areas. What it won't have is very many seats for non-shopping moments. Do you think airport passengers want and/or need such a massive range of shopping options?

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