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Hot Issue: The Environment

6/21/07
Consumers Get Climate Change Scorecard

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A new environmental coalition has come up with a scorecard to help consumers take a brand's commitment to reducing greenhouse gas emissions into account when making purchasing decisions. Climate Counts, a nonprofit aimed at curbing global warming, ranked 56 consumer companies by industry on a variety of benchmarks.... To what degree do you think a climate change grading system for brands could impact consumer purchasing decisions?

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