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Hot Issue: Retail Tech

6/8/07
Braintrust Query: Are the goals of data synchronization realistic?

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At a session from this week's UConnect Conference in Orlando, FL, a few retail tech bigwigs shared war stories on data synchronization and their efforts in pushing their organizations to get to one version of the truth. Are the goals of data synchronization realistic? Can there be a single version of the truth that applies universally?

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