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Hot Issue: Cash/Credit Cards

4/30/07
BrainTrust Query: What can we learn from Japan's mobile wallet challenges?

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As mobile phone technologies ramp up in sophistication, an application enjoying increased interest from retailers and marketers alike is the "mobile wallet." Put simply, mobile wallets, also known as "wallet phones," enable users to make "contactless" purchases via their mobile phone. Is this new technology even desirable in the US or is it yet another sexy tool that's more hype than reality?

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