Once upon a time, the competitive advantage of small shops was personal service. Then along came technology and supermarkets started getting more 'personal.' Using emails, phone calls, regular mail, special shopping nights and anything else they could think of, larger retailers began flooding their best customers with tailored offers that would prove irresistibly tempting. What do you think of the opportunity of text-message driven customer loyalty programs for independent retailers?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.