Plenty of our posts have navel-gazed the ongoing challenges of in-store customer service and how we might resolve them. Exciting new technologies are now appearing that may empower retailers with a solution. The first is live assisted selling provided by start-up Experticity, where a shopper touches a kiosk or digital screen to activate a customer service session via streaming video. Do new digitally based customer service assistants have the potential to transform store-level support?

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