Iconix Brand Group Inc., which last week reached an agreement to acquire the Rocawear urban label for $204 million, is turning the apparel-branding model on its head. Formerly called Candies Inc., the Manhattan-based company switched from a manufacturing to a licensing model. What do you think of Iconix's business model? What do you see as some of the opportunities and challenges in pursuing a pure licensing model for fashion brands?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.