Apple has always been known for its legion of loyal fans - even as everyone else seemed to see Windows as the only operating system in the world. It was this as a backdrop that led to so much open scoffing when Steve Jobs and company announced Apple would open its own retail stores. Five years after the first Apple Store opened, it has proven the naysayers wrong by being named as America's Best Retailer by Fortune magazine. What do you see as the keys behind the success of Apple's retail business in-store and online?

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