You've heard this one before so go ahead and fill in the blanks. Wal-Mart drops prices out of the _____ category and the competition gets buried in the process. Yesterday's announcement by Wal-Mart that it was dropping prices on 291 generic drugs to $4 per 30-day prescription has many wondering if pharmacy competitors will soon find their businesses in a similar situation to what toy stores experienced when the world's largest retailer rolled back its prices right over them. What will Wal-Mart's price cut on generic drugs mean for the retail pharmacy business?
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