With the experience of operating 12,452 convenience stores worldwide, Tokyo-based FamilyMart Co. felt the time was right to take on the complex U.S. market. So while much of the attention over the past six months was being paid to Tesco's much-anticipated entry into the U.S. early next year, FamilyMart was quietly building a network of six stores in Southern California. What aspect of Famima detailed in the Convenience Store Decisions' article do you believe will have the most resonance with American consumers?

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