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Hot Issue: Multicultural Marketplace

7/31/06
BrainTrust Query: Are retail walk-in clinics a cultural challenge or opportunity?

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A recent WSJ article entitled, The Informed Patient: The New Force In Walk-In Clinics talks about the growing presence of these quick-treatment facilities in supermarket and drug retailers across the country. Interestingly, the concept, common in Latin America, is already appealing to many U.S. Hispanics who lack a primary care physician relationship or, more notably, healthcare insurance. Will retailers pick up on the cultural relevance of walk-in clinics for Hispanic communities?

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