Last week, Alloy Media + Marketing released results of their fifth annual College Explorer Study, conducted by Harris Interactive, which unveils that environmental and social responsibility influences college market spending. Most interesting is that students prefer an honest and effective social responsibility campaign to celebrity endorsements when it comes to spending their hard-earned money. Does a company, like an individual, ultimately become beholden to the laws of Karma?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.