Independent retailers have a very tough time beating mega-retailers on price, but they are more nimble and can use that in various ways to their advantage. How to draw consumers to independent stores was the theme of a "RetailWire Live" workshop at the recent National Grocers Association (NGA) convention in Las Vegas. BrainTrust members Tom McGoldrick, Rochelle Newman-Carrasco, Jamie Tenser and David Zahn all weighed in with ideas that "small guys" should be thinking about. What are your suggestions for independents looking to become special in the minds of consumers?

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