Search Now
More Options...
DemandTec:  Demand-Driven Trade Strategies - New Capabilities for Supporting Trade Effectiveness Part 2: The Shopper Dimension RetailWire Business Tip from Nestle Purina PetCare:  Creating Your Most Effective Pet Aisle - Recessionary Tactics: The Importance of Brand Loyalty in Pet Care

Discussions Headlines Tips Webinars BrainTrust    
Bookmark and Share Twitter RSS

Hot Issue: Customer Service

8/18/05
Best Buy Builds a Store for Jill...and Buzz, Barry and Ray

Article Preview:

Under the directive of chief executive Bradbury H. Anderson, Best Buy is taking a strong initiative to move "Customer Centricity" beyond the realm of marketing buzz phrases. In fact, the electronics retailer is retooling certain locations just for Buzz -- code name for a shopper profile that translates to "the young tech enthusiast." Are the long-promised benefits of data-mining and customer-centricity strategies finally reaching fruition at Best Buy?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered?
Log in here:


Handle:
Password:
Remember my login.


Forgot your handle or password?
Click here.

FREE REGISTRATION... click here.
RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts.

Questions: info@retailwire.com


See Related Discussions
(743)