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Hot Issue: New Products

7/12/05
IKEA Gets Into Food in an Organic Way

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Others are selling furniture in addition to other products and now IKEA is going to be selling its own brand of food items, including its Swedish meatballs, in its U.K. locations. The retail chain also announced that it intended to move from conventional to organic ingredients in its foods wherever possible. What do you think about IKEA's move in Europe into packaged food from its foodservice operation?

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