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Hot Issue: Selling Strategies

4/8/05
Wal-Mart Goes Upscale, Sorta

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Wal-Mart is looking to improve its image and, happily, this time it has nothing to do with "setting the record straight" on its employment practices, its impact on local economies, etc. How would you assess Wal-Mart's progress in its product upgrade strategy? Where do you see this headed in the future?

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