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Hot Issue: Pricing Practices

7/27/04
Shoppers PO'd Over BOGOs

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Some single people and seniors believe they are being unfairly penalized by retail store deals that reward multiple purchases of a product while not offering the same unit pricing for the same item bought in lower quantity. Do deals offering discounts on multiple item purchases while not offering them when a single item is bought discriminate against seniors, singles or others? How should a store, which caters to a large senior citizen population for example, deal with this issue should it be raised by customers?

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