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Choice Comments:

From...
"I like the concept overall; it's a fairly frictionless way to do opt-in marketing. Consumers will only get offers when they check-in, so they'll be pre-disposed to the engagement. I..."
From...
"Delivering the right offer, at the right time to the right person in the right place is a brand's dream. This is easier said than done. What Foursquare is working..."
From...
"This will work in some urban neighborhoods, and not in others. Seeing Kenneth Cole's name mentioned, can't resist a semi-related story. I knew him 30 years ago, and when he..."
From...
"Personally, I feel we've moved beyond the check-in economy. Sure, there remains a small segment of the population that continue to check-in but the trajectory of the trend is declining...."
From...
"Genius. The people running Macy's today have all the right moves. The folks running other companies might want to copy everything they do NOW, because it's going to be hard..."
From...
"Kenneth Cole started this trend years ago and it worked for him, and it will work today. Park a fashion truck in a crowded downtown area and watch new customers..."
From...
"Picture me conflicted. One side of my brain says, "What took these guys so long?" I mean what's the whole point of personalized marketing if it isn't, well, personalized? On..."
From...
"Am I the only one who's ever bought something "off the back of a truck"? It's not really a new idea, but having it be legally obtained product is interesting...."
From...
"Personalized coupons for mobile check-in is good in theory, but the offers need to be so compelling that consumers will give up their privacy and take the time to check..."
From...
"This is an interesting alternative to other retailers' ship-to-store models, but one that would seem to limit Macy's online aisles to something less than "endless." I don't see this competing..."

Featured Panelists:

[Image of: Mark Heckman]
Mark Heckman
Principal
Mark Heckman Consulting
 
[Image of: Max Goldberg]
Max Goldberg
Founding Partner
The Radical Clarity Group
 
[Image of: Anne Bieler]
Anne Bieler
Sr. Associate
Packaging and Technology Integrated Solutions
 
[Image of: Kai Clarke]
Kai Clarke
President
Miraclebeam Products, Inc.
 
[Image of: Richard Seesel]
Richard Seesel
Principal
Retailing In Focus LLC
 
[Image of: Ralph Jacobson]
Ralph Jacobson
Global Consumer Products Industry Marketing Executive
IBM
 
[Image of: Adrian Weidmann]
Adrian Weidmann
Principal
StoreStream Metrics, LLC
 
[Image of: Roger Saunders]
Roger Saunders
Managing Director
PROSPER BUSINESS DEVELOPMENT / BIGinsight
 
[Image of: James Tenser]
James Tenser
Principal
VSN Strategies
 
[Image of: Robert DiPietro]
Robert DiPietro
VP Product Services
Affinion Group
 
[Image of: Ed Rosenbaum]
Ed Rosenbaum
CEO, The Customer Service Rainmaker
Rainmaker Solutions
 
[Image of: Lee Peterson]
Lee Peterson
EVP Creative Services
WD Partners
 
[Image of: Gene Detroyer]
Gene Detroyer
Professor, Entrepreneur, Adviser, Consultant
Independent
 
[Image of: Mike Osorio]
Mike Osorio
Global VP Learning & Development, Chief Learning Officer
DFS Group
 
[Image of: Bill Emerson]
Bill Emerson
President
Emerson Advisors
 
[Image of: Joe Nassour]
Joe Nassour
Chief Technology Officer
RetailTactics
 
[Image of: David Biernbaum]
David Biernbaum
Senior Marketing and Business Development Consultant
David Biernbaum Associates
 
[Image of: Martin Mehalchin]
Martin Mehalchin
Principal
Lenati, LLC
 
[Image of: Cathy Hotka]
Cathy Hotka
Principal
Cathy Hotka & Associates
 
[Image of: Roy White]
Roy White
Editor-at-large
RetailWire
 
[Image of: Ben Ball]
Ben Ball
Senior Vice President
Dechert-Hampe
 
[Image of: Ryan Mathews]
Ryan Mathews
Founder, ceo
Black Monk Consulting
 
[Image of: Carol Spieckerman]
Carol Spieckerman
President
newmarketbuilders
 
[Image of: David Livingston]
David Livingston
Principal
DJL Research
 
[Image of: Matt Schmitt]
Matt Schmitt
President & Chief Experience Officer
Reflect
 
[Image of: Gene Hoffman]
Gene Hoffman
President/CEO
Corporate Strategies International
 
[Image of: Steve Montgomery]
Steve Montgomery
President
b2b Solutions, LLC
 
[Image of: Tony Orlando]
Tony Orlando
Owner
Tony O's Supermarket & Catering
 
[Image of: Paula Rosenblum]
Paula Rosenblum
Managing Partner
RSR Research
 
[Image of: W. Frank Dell II, CMC]
W. Frank Dell II, CMC
President
Dellmart & Company
 
[Image of: Ken Lonyai]
Ken Lonyai
Digital Innovation Strategist, co-founder
ScreenPlay InterActive
 
[Image of: Jason Goldberg]
Jason Goldberg
VP Strategy & Customer Experience
CrossView, Inc.
 
[Image of: Camille P. Schuster, Ph.D.]
Camille P. Schuster, Ph.D.
President
Global Collaborations, Inc.
 
[Image of: David Slavick]
David Slavick
VP, Retail Consulting
Customer Communications Group
 
[Image of: M. Jericho Banks PhD]
M. Jericho Banks PhD
President, CEO
Forensic Marketing LLC
 
[Image of: Bob Phibbs]
Bob Phibbs
President/CEO
The Retail Doctor & Associates
 
[Image of: Mel Kleiman]
Mel Kleiman
President
Humetrics
 
[Image of: Ian Percy]
Ian Percy
President
The Ian Percy Corporation
 
[Image of: Joan Treistman]
Joan Treistman
President
The Treistman Group LLC
 

Braintrust Consulting:

Many of our BrainTrust panelists are available for consulting, speaking, seminars and training. Request A Referral

If you have specific questions you would like ask the panelists... Submit A Braintrust Query


All Panelists A-Z:

Carlos Arámbula
Managing Partner, Arámbula-Phillips Communications, Inc.

Nikki Baird
Managing Partner, RSR Research

Ben Ball
Senior Vice President, Dechert-Hampe

M. Jericho Banks PhD
President, CEO, Forensic Marketing LLC

Mark Baum
Partner, MARCAT Group LLC

Dan Berthiaume
Editor, Independent consultant

Anne Bieler
Sr. Associate, Packaging and Technology Integrated Solutions

David Biernbaum
Senior Marketing and Business Development Consultant, David Biernbaum Associates

Bill Bittner
Principal, BWH Consulting

John Boccuzzi, Jr.
SVP National Retail Sales, Affinion Group

Lisa Bradner
Chief Strategy Officer, Geomentum/Shopper Sciences

Alison Chaltas
EVP, GfK Interscope

Kai Clarke
President, Miraclebeam Products, Inc.

Liz Crawford
President, Crawford Consulting

John Crossman
President, Crossman & Company

J. Peter Deeb
Partner, Deeb MacDonald & Associates, L.L.C.

W. Frank Dell II, CMC
President, Dellmart & Company

Gene Detroyer
Professor, Entrepreneur, Adviser, Consultant, Independent

Robert DiPietro
VP Product Services, Affinion Group

Janet Dorenkott
VP & Co-owner, Relational Solutions, Inc.

David Dorf
Sr. Director of Technology Strategy, Oracle Retail

Bill Emerson
President, Emerson Advisors

Peter Fader
Professor of Marketing, The Wharton School of the Univ. of Pennsylvania

Doug Fleener
President and Managing Partner, Dynamic Experiences Group

Dan Frechtling
Vice President, DataSphere

Jerry Gelsomino
Principal, FutureBest

Richard J. George, Ph.D.
Professor of Food Marketing, Haub School of Business, Saint Joseph's University

Jason Goldberg
VP Strategy & Customer Experience, CrossView, Inc.

Max Goldberg
Founding Partner, The Radical Clarity Group

Kevin Graff
President, Graff Retail

Bill Hanifin
Managing Director, Hanifin Loyalty LLC

Mark Heckman
Principal, Mark Heckman Consulting

Tim Henderson
Retail Editor/Writer, Independent

Gene Hoffman
President/CEO, Corporate Strategies International

Cathy Hotka
Principal, Cathy Hotka & Associates

Anne Howe
Founder, Anne Howe Associates

Ted Hurlbut
Principal, Hurlbut & Associates

Ralph Jacobson
Global Consumer Products Industry Marketing Executive, IBM

Raymond D. Jones
Managing Director, Dechert-Hampe & Co.

John Karolefski
Editor in Chief, CPGmatters.com

Matthew Keylock
Senior Vice President, New Business Development and Partnerships, dunnhumbyUSA

Mel Kleiman
President, Humetrics

Marge Laney
President, Alert Technologies, Inc.

Kenneth Leung
Private Sector Marketing Strategy manager, Cisco Systems Inc.

Doron Levy
President, TheMortgageMachine.ca

David Livingston
Principal, DJL Research

Ken Lonyai
Digital Innovation Strategist, co-founder, ScreenPlay InterActive

Jonathan Marek
Senior Vice President, Applied Predictive Technologies

Ron Margulis
Managing Director, RAM Communications

Odonna Mathews
President, Odonna Mathews Consulting

Ryan Mathews
Founder, ceo, Black Monk Consulting

John McIndoe
SVP, Marketing, SymphonyIRI Group

Martin Mehalchin
Principal, Lenati, LLC

Sandy Miller
President, Miller Zell

Hayes Minor
Director of Retail Insights and Shopper Planning, The Marketing Store

Steve Montgomery
President, b2b Solutions, LLC

Charlie Moro
President, CFS Consulting Group, LLC

Armen Najarian
Vice President, Corporate Marketing, DemandTec, an IBM Company

Joe Nassour
Chief Technology Officer, RetailTactics

Dr. Stephen Needel
Managing Partner, Advanced Simulations

Larry Negrich
Retail Business Solutions Consultant, Avnet Technology Solutions

Tony Orlando
Owner, Tony O's Supermarket & Catering

Mike Osorio
Global VP Learning & Development, Chief Learning Officer, DFS Group

Ronnie Perchik
Founder/CEO, PromoAid

Ian Percy
President, The Ian Percy Corporation

Lee Peterson
EVP Creative Services, WD Partners

Bob Phibbs
President/CEO, The Retail Doctor & Associates

Mark Price
Managing Partner, M Squared Group, Inc.

Dr. Emmanuel Probst
Vice President, Retail, Empathica

Dan Raftery
President, Raftery Resource Network Inc.

Christopher P. Ramey
President, Affluent Insights

Frank Riso
Sr. Director, Global Leader, Retail Industry, Motorola Solutions, Inc.

Bill Robinson
Principal Consultant, Bill Robinson Associates

Ed Rosenbaum
CEO, The Customer Service Rainmaker, Rainmaker Solutions

Paula Rosenblum
Managing Partner, RSR Research

Phil Rubin
CEO, rDialogue

Joel Rubinson
President, Rubinson Partners, Inc.

Roger Saunders
Managing Director, PROSPER BUSINESS DEVELOPMENT / BIGinsight

Matt Schmitt
President & Chief Experience Officer, Reflect

Paul R. Schottmiller
Senior Director, Global Retail and Consumer Products, Cisco Systems, Inc.

Evan Schuman
Editor, StorefrontBacktalk.com

Camille P. Schuster, Ph.D.
President, Global Collaborations, Inc.

Richard Seesel
Principal, Retailing In Focus LLC

David Slavick
VP, Retail Consulting, Customer Communications Group

Herb Sorensen, Ph.D.
Scientific Advisor TNS Global Retail & Shopper, Adjunct Senior Fellow, Ehrenberg-Bass Institute

Carol Spieckerman
President, newmarketbuilders

Ben Sprecher
Founder and VP, Marketing, Incentive Targeting, Inc.

Doug Stephens
President, Retail Prophet

James Tenser
Principal, VSN Strategies

Warren Thayer
Editor & Managing Partner, Frozen & Dairy Buyer

Fabien Tiburce
President, Compliantia, Field Audits & Task Management

Joan Treistman
President, The Treistman Group LLC

Charles P. Walsh
President, OmniQuest Resources, Inc

Joel Warady
Chief Marketing Officer, Enjoy Life Foods

Adrian Weidmann
Principal, StoreStream Metrics, LLC

Dave Wendland
Vice President, Hamacher Resource Group

Roy White
Editor-at-large, RetailWire

Art Williams
Retail Marketing Consultant/Analyst, Independent

Verlin P. Youd
SVP Sales & Marketing, SCOPIX

David Zahn
Owner, ZAHN Consulting, LLC

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