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Richard J. George, Ph.D.'s RetailWire Blog
July 28, 2010
Most supermarket visits are too sterile, prompting a boredom and annoyance response from many consumers. We have five senses for a reason and the olfactory dimension is an important one. Walk through a farmers' market and smell the fresh fruit and vegetables or the pies emerging from the ...
July 23, 2010
Sweetbay appears to be underestimating customers and competitors. If you are going to emphasize price, you need to be the lowest price provider. The price market is owned by Walmart and the quality/service market is owned by Publix. How does Sweetbay expect to be positioned--as the almost ...
July 14, 2010
It makes no sense to discuss customer loyalty when considering any retailer. One can be loyal to his family, church, country, and alma mater. However, the concept of loyalty does not extend to supermarkets. Instead, companies need to be loyal to their customers. How? By delivering on the promises made ...
July 9, 2010
The niche market is for fresh, locally sourced products, including but not limited to milk, delivered directly to your door in the early morning hours. This is a classic example of going forward by looking back at what worked in the past. With today's dual working parents, traditional delivery ...
July 7, 2010
Sam's Club approach is very simple: solve your customers' problems and that will solve your problems. The key to this strategy is the differential advantage that this program gives Sam's. Every club store touts low prices, pre-picked product, extended hours for businesses, and a variety of insurance and ...
June 10, 2010
Wegmans has become the market innovator in many ways and the addition of products from its own farms is further evidence of ongoing efforts to delight its customers.Consumers who purchase locally grown products do so out of deeply held beliefs. To this demographic, local means fresh, better quality, authenticity, ...
June 1, 2010
I applaud Sam's for linking pricing to one's shopping history. This type of personalization is certainly a good beginning. However, why limit personalization to price only? What other non-price offerings could Sam's and other retailers offer to their customers to insure that they maintain continuity of purchase? ...
May 21, 2010
There are two issues here: 1. What is the perceived quality of products priced so cheaply? 2. What is the likelihood of being able to convince consumers to pay more when good times return? The challenge is to add value without lowering price. Using the simple definition of ...
May 20, 2010
P&G may be the leader but I expect many CPG companies to follow quickly. By 2014 (not too distant) the prediction is that over 50% of our purchases will either be made online and/or influenced by the Internet.If the center of the store, where P&G plays, is not dead ...
May 14, 2010
In our haste to become more efficient we often forget that retail is theater. Research has shown that the longer a customer is in a supermarket the more she will buy and the quicker that we get her out the sooner she will come back. I believe there ...
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