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Joel Warady's RetailWire Blog
August 26, 2010
This move makes a tremendous amount of sense, both for Costco and the mall owner. For Costco, it provides a space that already exists, a parking lot with a tremendous number of spaces, and usually a great location in the city. For the mall owner, Costco will bring in much-needed ...
August 16, 2010
Let's keep this in perspective. He became a hero on the Internet, and mostly on Facebook. The Facebook community loves to idolize people who make fools of themselves, and this person certainly did so.Are we supposed to idolize an employee who takes matters into his own hands, and when he ...
August 9, 2010
I would not write B&N off just yet. They certainly understand the challenges that they face, and more importantly, they are addressing these challenges. Let's look at what they have done over the last 24 months.1. They have reduced their inventory of physical books to free up cash flow for ...
August 9, 2010
The geolocation software opportunities are endless. It allows retailers and brands to take advantage of the gaming mentality that permeates a lot of our lives, and use this to further their brand message, and to make shopping more interesting.But it is not enough to simply be a part of the ...
August 3, 2010
There is no question that Consumer Generated Media (CGM) is all the rage. Retailers and brand owners encourage their consumers to create videos about products, services, and their own experiences with the brand. But like any new "fad," this will get boring over time, it will be overused, and eventually ...
July 29, 2010
For the past eight years, Target has dipped its toe in the waters of Manhattan with various temporary locations and pop-up stores. Opening their first permanent Manhattan store was a natural progression. Is it important? Only from the standpoint of the fact that having a store in the fashion, art, ...
July 26, 2010
It seems to me that the issue is not so much with the retail strategy of A&P, nor is there a severe operational problem with the chain. At this point, it is a perception problem. The brand is tired, seems out of date to most people, and the brand possesses ...
July 16, 2010
This is a great opportunity for QSRs and other dining establishments to incorporate technology into their strategy, both as a way to market to their consumers as well as keep them engaged while in the restaurant, and get them to spend more money on their meals.Knowing the relationship between technology ...
July 15, 2010
Remember when...Prodigy was the first, untilCompuserve grew rapidly, untilAOL exploded, untilYahoo dominated, untilGoogle became all-powerful, untilFacebook hit 500 million users?Today Facebook remains the Social Media champ, so marketers should continue to look at it as part of their integrated marketing plan. But somewhere, there is a 20 year old sitting ...
July 14, 2010
There will be a select group of people who are willing to spend $300 for a fan. But not the masses. Remember when the Segway came out and how people said it was revolutionary? It was, but it didn't mean people would purchase it. They didn't.I fear that the same ...
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