|
||||||||
|
||||||||||||||||||
![[RSS Feed]](/images/rss_btn.gif)
James Tenser's RetailWire Blog
August 31, 2010
Charles has it right--localized store schematics mean little absent a systematic practice for implementing them on a daily basis in the store. Four years ago a Walmart executive stated that it used 300 different localized POGs for just three cooler doors in the dairy department. Multiply that across the full ...
August 30, 2010
This past Saturday afternoon, my wife and I redeemed a gift card at a local luxury grocer. The shopping experience was fun, and we came home with some good wine, prime steaks, fresh sushi, and beautiful produce that we quickly fashioned into a memorable dinner. What a great date night.The ...
August 30, 2010
Every innovative retail format must ultimately be subject to a life cycle. Carrefour is wisely exploring alternatives to its decades-old formula, but the focus seems on tweaking details rather than questioning the fundamental store concept. It remains to be seen whether it can successfully adapt to its changing shoppers in ...
August 27, 2010
A fascinating development. Mr. Friedman has a brilliant opportunity ahead of him, but very likely a short window in which to show results.A word of advice: Don't champion innovative marketing channels absent of close coordination with merchandising strategy, compliance and implementation. The store is definitely where it's all going to ...
August 27, 2010
It's not the technology. It's the practice.It's not the employee training. It's the practice!It's not even the hiring practices much of the time. It's the PRACTICE!In-store technology should not be a primary feature of retail interaction. It should be an enabler of a superior merchandising practice and shopping experience--define "superior" ...
August 17, 2010
It's heartening to hear news that sales of unrefined, natural, organic, low-fat, reduced-sugar and chemical-free foods are on the upswing--even if the data seem suspect. If there is a real consumption trend afoot, we may speculate that its principle drivers are the wider distribution of such products and the reformulation ...
August 12, 2010
Echoing Gene a bit, I must say I think this dialog is focused too much on a narrow bit of terminology and too little on how best to deliver value to shoppers.Mobile "coupons" need not (and should not) attempt to create a metaphor for the scanned paper experience on an ...
August 10, 2010
Publix's new online ordering concept is hardly a revolution. It merely reflects the spectrum of service options that shoppers have learned to expect today. I foresee an evening rush at the pick-up lanes where working moms queue up for their orders on their way home.As others here observe, online ordering ...
August 10, 2010
If indeed the retail store may be regarded as a communications environment for brand messages (as I frequently maintain in this forum), then the Supervalu decision carries several important implications for shopper marketers.One, we may postulate that there is an optimal level for in-store messaging that balances several factors, including: ...
August 9, 2010
Here is yet another classic instance of a novel consumer interaction platform in search of commercial applications. These "location club" apps remind me of Twitter at its earliest stages. They feel like games right now, but one may succeed to the extent that it can aggregate a committed audience of ...
|
|
|||||||||||||||||
