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James Tenser's RetailWire Blog
February 8, 2010
My vote too goes to the the Letterman-Oprah-Leno Superbowl party promo. Maybe the Dorito-shiraken bit came in second.The Google Paris spot earns props for its concept, but the romance seemed contrived, and you had to READ it to get it, which cuts out about 80% of the audience.Is it just ...
February 4, 2010
Thank you to the commentators for adding gravitas to my musings in the essay above. As your discussion makes abundantly clear, Social Media for Business are Serious Media, with new strategic significance for brands and enterprises....
February 4, 2010
Like any good merchant, Mr. Burkle understands how to make money on the buy. With values at a low, he's among the few investors with the liquidity to make offers on distressed retailers.Even if he can't make these retail concepts much more relevant to shoppers, he can tweak their performance ...
February 3, 2010
Walmart and Best Buy are in the business of buying and distributing products to many shoppers, not buying products from a few shoppers for resale. The former depends on a massive and consistent supply of goods and a mass buying discipline. The latter is fundamentally a customer service with no ...
January 28, 2010
There's plenty to gush about in the iPad, starting with its beautiful form factor and pre-existing library of apps. But the base model with 16 GB and no 3G seems limited, and the 64 GB, 3G model with external keyboard/dock will set you back about a grand, plus the monthly ...
January 27, 2010
Segmentation by measures of shopper visit recency, frequency of visits, and monetary expenditure, aka RFM analysis, is a tried and true activity of Customer Relationship Management. The premise is that customers who spend more, more often and more recently, are more valuable compared with others who shop less often and ...
January 25, 2010
I was also intrigued by the online receipt concept on view at NRF. It's clever and seems like a "green" concept, if nothing less. Maybe I haven't fully considered its practical utility, but I'm unable visualize a good reason to archive my receipts for everyday purchases.Could this be a case ...
January 22, 2010
I have little doubt that the future of paperless couponing lies within the next generation of NFC-equipped smart cellphones. Their "electronic wallet" capabilities (already proven in Euro and Asian markets) are a natural for coupon delivery, storage and redemption. Redemption is "tap and go," similar to Visa Paywave, and Mastercard ...
January 21, 2010
I'm a bit skeptical about this huge investment to support somewhat pedestrian capabilities. Helping shoppers locate desired items is good service to be sure, but what does "manage inventory" mean in the context of these $600 devices? And in-aisle cashiering is a nice-to-do, but how often is this likely to ...
January 20, 2010
I was fascinated by this story when I saw it air a couple days ago. While a divorce is normally nothing to celebrate, I must affirm that exiting a toxic marriage is not a purely negative event. Debenhams' innovative concept may also tap into a practical need--the divorced partner who ...
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