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Jerry Gelsomino's RetailWire Blog
July 26, 2010
I think the biggest advantage of RFID is to the customers' benefit. When they can be guaranteed that the product they are buying is safe, authentic, within the dates of freshness or quality they are paying for, then they will see its real worth. I see RFID not ...
July 1, 2010
I am surprised that the category "Fast Followers" was completely ignored. This is the large category of shoppers who feel safe following a trend once it has been introduced by the fashion leaders. It is a safer group to be part of, but not as safe as the conservative who ...
June 30, 2010
The answer is definitely "yes" but how do you get it? The consumer is ready to jump from product to product, store to store, just to fill an immediate need.On the other hand, 'experts' are coming to conclusions too fast just to have a product or service to ...
June 29, 2010
If there is a BP Franchise owners group, they need to band together to create a new voice. They would need to put pressure on the parent company, ask for money to advertise, suggest the company split profits with charity or environmental companies, and advertise the independence of franchise ...
June 28, 2010
Several years ago, the Disney Institute put out a little book called, "Be our Guest, Perfecting the art of customer service." Some of those same techniques and philosophies were written about then and Uniglo smartly adopted the same techniques. Good going!...
June 5, 2010
Some commentator mentioned the negative of another card to carry. Here in Hong Kong we have the Octopus card. It can be used for mass transit, purchases at McDonald's and 7-Eleven. Some companies have linked the cards with their own security systems so the employee uses it ...
June 3, 2010
A real strategic partnership with a merchandising philosophy company would be best. It would be great if Best Buy bought them and created a real, dynamic, 'Electronics C-Store' concept with them. Unfortunately, Best Buy learned a hard lesson about mall CE retailing when they purchased Musicland and probably ...
June 3, 2010
Mom and dad are probably not shelling out the cash they did to the kids previously, trying to teach them a lesson about frugality so they don't get into the same kind of trouble the older generation did. Plus there are fewer part-time jobs for the kids to earn ...
June 1, 2010
Perfect example of 'blue water' marketing; go where the others are not and splash around a lot (causing a local buzz) to catch all the fish you can catch....
April 10, 2010
Let's stop making people who can put a ball in a hole, hoop, between two vertical posts, or knock over a wooden dowel, anything more than people who are singularly focused on only playing a game. There are much bigger people who toil unnoticed, trying to make the world ...
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