A seasoned Marketing and Advertising executive, Rochelle serves as Walton Isaacson's (W|I) Chief Hispanic Marketing Strategist. As such, she leads a team of Hispanic marketing specialists across the agency's East and West coast offices with a focus on driving business building results through the use of relevant and actionable cultural insights. W|I's forward thinking approach to the ever-changing and evolving US Hispanic market has been instrumental in connecting bilingual, bicultural consumers with brands that include Lexus, Unilever's Axe and Degree, White Memorial Medical Center and others.

She began her Hispanic marketing career at FoVa, a division of Grey Advertising, where she rose to President of FoVa West, handling accounts that included multiple P&G brands, Warner Bros., and Bank of America. In 1993, she co-founded Enlace Communications, Inc. and forged an alliance with TBWA/Chiat Day, providing Hispanic marketing expertise to Nissan, Home Savings of America and others. During its 15 years, Enlace grew to a leading industry position, handling accounts such as Macy's, GMAC Mortgage and Jack in the Box.

Rochelle has served on the Board of Directors for the Association of Hispanic Advertising Agencies and the Los Angeles Ad Club. She is a frequent contributor to Advertising Age on the subject of US Hispanic marketing and has been a source for leading trade and consumer publications including the New York Times, Newsweek and The Atlantic.