A Rebranding Effort Betrayed
A recent editorial in Advertising Age explored ethics around branding, particularly an individual's responsibility to make sure those messages somewhat ring true. A former copywriter for BP has a guilt complex. Has BP's "beyond petroleum" positioning as a new type of energy company caused more damage to its reputation than had it communicated a traditional oil company message?
On Sale at Walgreens: Physicals
Operators of in-store clinics are looking to educate the public to these benefits with sales on student physicals as they get ready to go back to school. Will "sales" of medical visits such as physicals for schools attract large numbers of new consumers to in-store clinics?
A Uniform Approach to B-T-S Fashion
There are a lot of reasons given for schools requiring students to wear uniforms, but regardless of those reasons, it is clear that business is on the upswing and retailers are looking to grab their share. Is the greater adoption of school uniforms a positive or negative trend for retailer apparel sales overall?
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